LA GENTE SF was born in the eclectic city of San Francisco California. The group is led by Rafa Sarria Bustamante: singer-songwriter and voting member of the Recording Academy/Grammy's. LA GENTE SF has created their own unique blend of World Music, Cumbia, Reggae, Salsa, and Reggaeton. Their music and liveshows fuse together rhythms, dances and cultural influences from all over Latino America and the Caribbean with a
distinct San Francisco flavor, to create an infectious, high energy dance party.

LA GENTE SF have just released “Llama Cumbia” their second single and music video from their 5th studio album "Entre 2 Mundos." The album and series of music videos were recorded and filmed in San Francisco, Colombia, Spain, Mexico and Morocco. The Band is currently on their 2026 World Tour with dates in the US, Spain, Mexico & more.

After years of touring and releasing original music, LA GENTE SF has built a large and loyal following all over the US and around the globe performing at numerous festivals, universities, radio stations, museums, art galleries and major venues, including: Los Angeles, New Orleans, Austin, Portland and New York as well as Spain, Italy, France, Mexico, Great Britain, Brazil, Chile, Nicaragua, and Colombia.